00BRAND
Brand Book
Logo usage, colors, type and downloadable assets. For press, partners and integrations.
01
Logo
The mark is an arch and a stepped pillar. Use azure on dark and neutral backgrounds, deep azure or black on light. Keep clear space around it and never below 20px tall.
✓
Correct
×
Don't stretch
×
Don't rotate
×
Don't recolor
×
No effects
×
Needs a solid bg
02
Name and wordmark
The name is ArchLiquid: one word, capital A and L. In the lockup, “Arch” is ink and “Liquid” is the accent.
ArchLiquid
03
Color
A warm neutral base with a single Azure accent.
Azure
#3db4ff
Primary accent
Deep Azure
#005f96
Accent on light
Ink
#141410
Near-black
Bone
#f4f3ed
Warm paper
04
Typography
Space Grotesk for headings and body, JetBrains Mono for labels, data and code.
Space GroteskGet the font
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Lorem ipsum dolor sit amet.
JetBrains MonoGet the font
Ag
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Lorem ipsum dolor sit amet.
05
